Case study · AI sales automation
A coherent illustration pack for an AI sales workflow
A mint-and-teal family makes the path from page creation through ads, CRM, messaging, and conversion easy to follow.
Input
The public brief
The project is published without a customer identity or source URL. The public brief was to turn a multi-step AI sales workflow into a visual sequence that could support product, feature, and pricing sections.
Visual reading
Signals visible in the finished system
- Mint, teal, and pale aqua surfaces with deep green details.
- Friendly rounded 3D containers rather than technical dashboards.
- A step-by-step narrative spanning page, advertising, CRM, and support.
- Repeated speech-bubble geometry that connects communication features.
Art direction
The selected visual world
Friendly workflow objects: rounded mint 3D scenes that translate a technical sales stack into a connected, approachable system.
The repository contains the selected pack but no reliable record of three alternative directions. Their names, rationale, and selection outcome are intentionally left unpublished.
System rules
How the pack stays coherent
- Use mint as the shared material and deep teal only for structure or emphasis.
- Repeat rounded communication containers to connect otherwise different features.
- Show one step or channel per scene so the sequence remains scannable.
- Keep labels secondary to the object silhouette and supporting page copy.
Placement map
One story across the page
- Hero: a message-shaped system container introduces the connected workflow.
- How it works: page, ad, and CRM scenes create a three-step sequence.
- Channel features: setter, social, and support scenes explain communication paths.
- Pricing: constructor, pipeline, and combo scenes distinguish packages.
Transparent pack
The published artwork family
10 transparent WebP scenes form the published static pack.
Each workflow step is an independent transparent scene, so motion can be sequenced without animating one large composite.
Implementation
Notes for shipping the assets
- The representative source file is 1120 × 800; preserve that intrinsic ratio to prevent layout shift.
- Sequence step assets in document order so the visual and written workflow agree.
- Keep embedded labels supplemental and repeat their meaning in accessible text.